Stop Decision Friction Before It Gets Expensive.
Executive advisory inside high-stakes decisions aligning leadership signals, ownership, and calls before consequences hit performance.
WHO THIS IS FOR
This work is for:• CEOs and founders carrying enterprise-level responsibility• Executive teams under sustained pressure or transition• Organizations where authority, alignment, or decision quality is being testedIt is not for:• Generic leadership development• Inspiration without consequence• Surface-level culture workIf clarity, authority, and performance matter right now, this conversation is worth having.
What We Work On
• Decision-making under uncertainty• Executive authority and role clarity• Leadership behavior under stress• Cultural strain, misalignment, or erosion• Performance and accountability during changeThe focus is on stabilizing leadership systems during scale transitions.
How We Work
Engagements are structured around three core formats, selected based on leadership pressure, organizational risk, and timing:
Executive & leadership advisory
Ongoing, high-trust advisory support for senior leaders operating under sustained pressure, to ensure decisions land, authority holds, and executive culture remains aligned.
Leadership & Culture Programs
Time-bound interventions to stabilize leadership systems and cultural alignment during transformation or performance risk.
Strategic Leadership Interventions
Short-term, high-impact support for critical decisions, executive transitions, or escalated leadership and authority challenges.
INVITATION-ONLY WORK
Select executive briefings, strategic facilitation, and research-informed advisory, offered where leadership, culture, and power dynamics require focused, senior-level intervention.
Why Organizations Choose This Work
• Led by Rym Tounsi, 5× CEO & Founder• Deep experience navigating growth, collapse, reinvention, and sustained pressure• Trusted by leaders facing moments that define authority, credibility, and legacy• Informed by active research on powerlessness and resilienceThis work exists at the intersection of lived leadership reality and research-informed insight.
Shaun Spence Aegon UK
“Rym stepped in when decisions were carrying real weight and complexity was rising. She helped me cut through mixed signals, take firmer calls under pressure, and lead in a way that strengthened trust and performance. The difference showed up in how decisions landed and held.”
Michael Champagne Ikea USA
“Rym helped me address tensions directly, lead with clarity under pressure, and strengthen the leadership environment so the team could perform without unnecessary friction.”
Eduardo da Conceição, Founder & CEO Germany
“We brought Rym in during a high-pressure growth phase. In 3 months, decision cycles shortened from weeks to days, leadership escalations fell by around 40%, and ownership became clear at the top. The team regained focus and execution speed.”
Let’s Talk
If there is a real decision or leadership risk in your organization right now, book a Private Strategy Call.We will assess:• The pressure you’re navigating• What is at risk if nothing changes• Whether and how I can support you
THE WORK BEHIND THE WORK
Perspective
Alongside my advisory work, I lead a research program on powerlessness.The research explores:• How and why people experience powerlessness• The strategies and processes they use to overcome it• What individual characteristics and external factors enable the transformation of the experience of powerlessness into a foundation for resilienceThis research informs how I work as a way to understand what actually happens to people when stakes rise and complexity overwhelms.
about rym
I have built, scaled, rebuilt, and led organizations across continents, often under conditions where certainty was absent and consequences were real.Over time, one pattern became clear:
The crisis in leadership is a lack of power.When leaders lose power, decisions stall, authority fragments, innovation dies, and culture weakens.Today, I combine executive experience, research, and advisory work to help leaders operate with clarity, authority, and integrity when it matters most.This work is not about becoming fearless.
It is about becoming grounded enough to act.
© 2025 The Deep Business From Rym Tounsi AB. All Rights Reserved. Contact: [email protected]