Leadership & Culture Under Pressure
Executive advisory for CEOs and leadership teams when decisions carry consequence and culture must hold.
I work with senior leaders navigating growth, transformation, or crisis.
Where authority is tested, alignment fractures, and the cost of getting it wrong is high.
WHO THIS IS FOR
This work is for:• CEOs and founders carrying enterprise-level responsibility• Executive teams under sustained pressure or transition• Organizations where authority, alignment, or decision quality is being testedIt is not for:• Generic leadership development• Inspiration without consequence• Surface-level culture workIf clarity, authority, and performance matter right now, this conversation is worth having.
What We Work On
• Decision-making under uncertainty• Executive authority and role clarity• Leadership behavior under stress• Cultural strain, misalignment, or erosion• Performance and accountability during changeThe focus is always the same:
strengthening leadership and culture so they hold under pressure.
How We Work
Engagements are structured around three core formats, selected based on leadership pressure, organizational risk, and timing:
Executive & leadership advisory
Ongoing, confidential advisory support for senior leaders operating under sustained pressure.
Leadership & Culture Programs
Time-bound interventions to stabilize leadership effectiveness and cultural alignment during transformation or performance risk.
Strategic Leadership Interventions
Short-term, high-impact support for critical decisions, executive transitions, or escalated leadership and authority challenges.
INVITATION-ONLY WORK
Select executive briefings, strategic facilitation, and research-informed advisory, offered where leadership, culture, and power dynamics require focused, senior-level intervention.
Why Organizations Choose This Work
• Led by Rym Tounsi, 5× Founder & CEO• Deep experience navigating growth, collapse, reinvention, and sustained pressure• Trusted by leaders facing moments that define authority, credibility, and legacy• Informed by active research on powerlessness and resilienceThis work exists at the intersection of lived leadership reality and research-informed insight.
Shaun Spence, Senior Leader, Aegon UK
“Rym fundamentally changed how I show up as a leader. She helped me see complexity clearly, make firmer decisions under pressure, and lead in a way that strengthened both performance and trust across my team.”
Andrea Woodland, Senior Leader,IKea Canada
“Working with Rym is both challenging and grounding. Her insight goes beyond frameworks. She helped me lead with authority, navigate complexity with confidence, and build a high-performing team without losing my integrity.”
Eduardo da Conceição, Founder & CEO, Germany
“Rym brings clarity when things are uncertain. Her work helped us stabilize leadership, address tension directly, and move forward with greater alignment and confidence during a critical phase of growth.”
Let’s Talk
If leadership effectiveness and culture matter in your organization right now, book an Executive Strategy Conversation.We will assess:• The pressure you’re navigating• What is at risk if nothing changes• Whether and how I can support you
THE WORK BEHIND THE WORK
Perspective
Alongside my advisory work, I lead a research program on powerlessness.The research explores:• How and why people experience powerlessness• The strategies and processes they use to overcome it• What individual characteristics and external factors enable the transformation of the experience of powerlessness into a foundation for resilienceThis research informs how I work as a way to understand what actually happens to people when stakes rise and complexity overwhelms.
about rym
I have built, scaled, rebuilt, and led organizations across continents, often under conditions where certainty was absent and consequences were real.Over time, one pattern became clear:
The crisis in leadership is a lack of power.When leaders lose power, decisions stall, authority fragments, innovation dies, and culture weakens.Today, I combine executive experience, research, and advisory work to help leaders operate with clarity, authority, and integrity when it matters most.This work is not about becoming fearless.
It is about becoming grounded enough to act.
© 2025 The Deep Business From Rym Tounsi AB. All Rights Reserved. Contact: [email protected]